Dos and Don’ts of SEO

Search engine optimization (SEO) is a strategy used to help websites rank high on search engine results pages. 

SEO is a means used by a lot of digital marketers and has proven quite efficient in helping websites to be found easily when contents related to the keywords are searched. 

SEO is also a major part of internet marketing which makes it an essential part of most websites. 

This post by Alan safahi will be highlighting a few Dos and Don’ts of SEOs which helps online digital marketers achieve better SEO results.

Don’t Panic

SEO strategies take time to prove effective and show results.  It is important to be patient and not panic if your ranking is not getting higher results in the beginning.

I know you want results quickly and you might panic and want to unnecessarily stuff your contents with keywords which actually works against you due to the algorithms used by Search Engines.

Do Add Meta Tags

Meta descriptions and tags help to summarize the content of the web page to get the attention of readers when they are conducting a search, so make sure your keywords are present in the Meta descriptions.

Do Use keywords

Make sure you use keywords that are relevant to the contents on the page, and use them in places where they will fit in naturally so as not to destroy the flow of the contents of the page.  Using keywords where they are not necessary will make the page lose its originality and purpose, thus rank lower in the Search Engine Result Pages (SERP). 

Don’t Abuse Keywords

Digital marketer and SEO expert, Alan Safahi, recommends that you only use specific keywords for pages where they fit in and are necessary in order to prevent your pages from competing against each other for ranks.

Do Use Social Media

Having a social media presence is also very important when it comes to SEO. It allows you the luxury of knowing the trends going round, and it influences the contents you provide on your page in a way. 

Don’t Ignore Reviews

Alan Safahi recommends that you respond to all reviews, good or bad, promptly so as to show that you are active and ready to provide the best services. 

Do Consult with an SEO Expert

When you wish to make significant changes to your website, make sure you consult a SEO expert to help you strategize and put necessary measures in place to drive your webpage ranking up. Making these changes without the help of a professional will do more harm than good, according to Alan Safahi

SEO for Scaling Companies – Basics of SEO for an Enterprise Company’s Website

Enterprise Company

It is very common to find entrepreneurs who find it difficult to locate their target audience, or reach out to potential customers. It goes without saying that for entrepreneurs, locating their target audience is  important to the overall success of the business. It is good news then to discover that search engine optimization can contribute majorly to businesses. 

According to expert, Alan Safahi, ‘The new generation of consumers prefer discovery through online digital media using their smartphones or the web’. This said, how do you, a business owner engage search engine optimization in scaling your company. Here are the basics:

1. Featured Snippets:

There is something about other platforms engaging your contents that gives it credibility. Getting your contents used as featured snippets will draw your audience closer to you. Your audience here are most likely to become your customers. To earn featured snippets, you may have to work harder on your contents. This is necessary because this space is competitive. Your contents have to attract the needed attention. You can achieve this by using short paragraphs, diagrams and tables. 

2. Keywords Maximization:

When Search engine optimization is involved, keywords are as important as the contents. It doesn’t matter the quality of the content, if the keywords are poorly used, your page might not show up in search results. Words that are relevant to your enterprise should be generously and strategically infused into the contents of your website. Alan Safahi Entrepreneur believes that entrepreneurs should make use of keywords that generate quality content with low search volume. Entrepreneurs are thus advised to create their contents around the keywords. 

3. Use a Progressive Web App:

While this might seem like an aggressive step, it may turn out to be all the difference your business needs. A Progressive Web App works more like a mobile app. It is user friendly and very easy to access. Users, who are definitely potential customers, can easily click on this app on their desktop’s home page or on their smartphones. They don’t even have to know the address of your website, a single click on their phones and computers could send them straight to your website and of course, your enterprise. 

What’s more amazing about this strategy is that it has the potential of keeping your customers loyal, since they do not have to search all the time to access your site.

4. Avoid Broken links and Other Technical Difficulties:

The least you can do is to make your website easy to navigate. You should make sure that users do not experience difficulties while they are trying to access your site. Such potential difficulties as broken links that lead them nowhere are capable of creating huge question marks on your enterprise’s credibility. 

Also, texts that host your inbound links should be relevant to the link, says SEO expert, Alan Safahi.

5. Make Use of Voice Search Engine Optimization:

This is a cutting edge strategy for good reason. More users are embracing this search mechanism and few websites have adopted it. Adopting this strategy sets you above a good number of competition.

Online Reputation Management and Impact on Your Job Search, Business, Love Life and Well Being

Online Reputation Management

You’ve been having a hard time keeping up with the social media because of that post that recently trashed your services? Or, you’re unsure how to keep customers coming to your space for what you offer after a negative review by a previous client? 

Don’t fret! Digital marketing entrepreneur Alan Safahi is here to help. Find out all you need to know about Online Reputation Management (ORM) in this post!

Online reputation management is fast becoming a principal niche in the world of internet marketing. A fragment of social media marketing and Search Engine Optimization (SEO), ORM is a niche that is critically important for keeping your brand away from a reputational crunch.

Building positive awareness about brands does not come easily. It often requires a lot of time, effort and expenses. You determine how far your business goes by how much you do to generate positive reviews. If customers aren’t satisfied and they flood the internet with  negatives concerning your brand, your case might end up being a sorry tale.

As a business owner, Alan Safahi says you should take your online reputation seriously because, in reality, it is your top marketing priority. It primarily entails building positive feedbacks and providing responses to negative thoughts about your brand in online chats. It also involves minimizing the effect of dissenting publicity by snuffing out detrimental web pages that appear in Google search results.

To start with, negative publicities against your brand are as powerful as your company size. So, you may want to take extra caution if you’re running a large business. 

Although every company has the tendency to be affected by negative publicities on the internet, irrespective of Size. 

Negative publicity goes beyond bad press displaying in Google search results. Social sites too are a battleground for campaigns relating to online brand protection, especially now that online discussions are on the increase. 

If, for instance, a disappointed customer goes up on Twitter and drops a damaging tweet concerning your brand, the chances of losing more customers will definitely skyrocket.

Online Reputation Management helps you get honest reviews from customers and locate every platform your brand is being spoken about on. This way, you can increase the volume of positive reviews and tune down the negative ones. As Alan Safahi puts it, Online Reputation Management is the brand owner’s way to achieve greater success.

What’s more, you stand the chance to appear on the first page of Google search results when your brand review is filled with positive content and a good reputation. This will help you drive more traffic to your site and, of course, this means more customers.