Why Entrepreneurs Should Plan For Failure and Not Success

Entrepreneurs

A lesson every entrepreneur learns: “Hope for the best but prepare for the worst”, failure is nearly inevitable for many entrepreneurs. It’s just a channel to the route to success. Every successful business has, at one point in time, failed. So tell me why you are scared of failure when you need to focus on using it as a platform to get better, and learn from your mistakes. Alan Safahi, a fintech CEO says, “Don’t view failure as the ending, rather view it as the beginning of your business.”

Always plan for the worst scenario when it comes to doing business. This makes you plan for the potential obstacles that lie ahead, such as intellectually, emotionally, and financially. Planning to fail and thinking to fail, however, are different concepts entirely. Planning to fail is being practical and makes you aware about every possibility that may occur. This will even gear the entrepreneur up to work. Thinking of failure is like conceding without even trying. This might lead to a decrease in growth, discouragement, and give room for doubt, according to Alan Safahi.

Do you wish to understand why it’s necessary to plan for the worst-case? The following tips below explain why an Entrepreneur plans for failure and not success.

It Ensures Progress: Having planned for failure makes it easier to move on with the business. It does not make you take things personally, which might occur if you have not planned, and were faced with sudden news that could be difficult to handle. Entrepreneurs should face situations as they’ve expected because they will be prepared ahead of time, but if he/she has not, it will come as a shock and affect team morale, efficiency, and psychology. I know you don’t want this to happen. That’s why you plan for failure, to ensure the progress of your business. Know that failure is part of the game you opted in, and, who knows, It might serve as a platform for something far more significant and better.

It Helps To Get Rid Of Fear: Most of the time, the fear of failure holds us back from exploring different opportunities and leads us to stick to our comfort zone. Once an Entrepreneur makes a plan for failure, it gives him/her the confidence to make potentially risky decisions.

Sense of Direction: Planning for failure gives you the room to double-check a decision you intend to carry out, thus giving you a path for redirection. Planning for failure provides clarity on issues that might go wrong, or have gone wrong in the past.

Planning For Failure Gives You Strength: Failure can indeed knock you down, but it can also be used as a tool to help get you back on your feet. It makes you feel stronger and builds you instead of tearing you down. This is why Alan Safahi believes that you should plan ahead, and plan for failure as an entrepreneur instead of success.

Conclusion

The journey from success to failure and failure to success is not an easy one at all. At the same time, dealing with failure in the wrong way will also keep you away from success. We need to resiliently accept failure sometimes, to learn from the situation and make ourselves stronger on the road to success.

Planning for failure as an entrepreneur, and not for success, is a plan for strength, a sense of direction, and the removal of one’s fear. Lastly, it’s a plan for progress.

SEO for Scaling Companies – Basics of SEO for an Enterprise Company’s Website

Enterprise Company

It is very common to find entrepreneurs who find it difficult to locate their target audience, or reach out to potential customers. It goes without saying that for entrepreneurs, locating their target audience is  important to the overall success of the business. It is good news then to discover that search engine optimization can contribute majorly to businesses. 

According to expert, Alan Safahi, ‘The new generation of consumers prefer discovery through online digital media using their smartphones or the web’. This said, how do you, a business owner engage search engine optimization in scaling your company. Here are the basics:

1. Featured Snippets:

There is something about other platforms engaging your contents that gives it credibility. Getting your contents used as featured snippets will draw your audience closer to you. Your audience here are most likely to become your customers. To earn featured snippets, you may have to work harder on your contents. This is necessary because this space is competitive. Your contents have to attract the needed attention. You can achieve this by using short paragraphs, diagrams and tables. 

2. Keywords Maximization:

When Search engine optimization is involved, keywords are as important as the contents. It doesn’t matter the quality of the content, if the keywords are poorly used, your page might not show up in search results. Words that are relevant to your enterprise should be generously and strategically infused into the contents of your website. Alan Safahi Entrepreneur believes that entrepreneurs should make use of keywords that generate quality content with low search volume. Entrepreneurs are thus advised to create their contents around the keywords. 

3. Use a Progressive Web App:

While this might seem like an aggressive step, it may turn out to be all the difference your business needs. A Progressive Web App works more like a mobile app. It is user friendly and very easy to access. Users, who are definitely potential customers, can easily click on this app on their desktop’s home page or on their smartphones. They don’t even have to know the address of your website, a single click on their phones and computers could send them straight to your website and of course, your enterprise. 

What’s more amazing about this strategy is that it has the potential of keeping your customers loyal, since they do not have to search all the time to access your site.

4. Avoid Broken links and Other Technical Difficulties:

The least you can do is to make your website easy to navigate. You should make sure that users do not experience difficulties while they are trying to access your site. Such potential difficulties as broken links that lead them nowhere are capable of creating huge question marks on your enterprise’s credibility. 

Also, texts that host your inbound links should be relevant to the link, says SEO expert, Alan Safahi.

5. Make Use of Voice Search Engine Optimization:

This is a cutting edge strategy for good reason. More users are embracing this search mechanism and few websites have adopted it. Adopting this strategy sets you above a good number of competition.