It is very common to find entrepreneurs who find it difficult to locate their target audience, or reach out to potential customers. It goes without saying that for entrepreneurs, locating their target audience is important to the overall success of the business. It is good news then to discover that search engine optimization can contribute majorly to businesses.
According to expert, Alan Safahi, ‘The new generation of consumers prefer discovery through online digital media using their smartphones or the web’. This said, how do you, a business owner engage search engine optimization in scaling your company. Here are the basics:
1. Featured Snippets:
There is something about other platforms engaging your contents that gives it credibility. Getting your contents used as featured snippets will draw your audience closer to you. Your audience here are most likely to become your customers. To earn featured snippets, you may have to work harder on your contents. This is necessary because this space is competitive. Your contents have to attract the needed attention. You can achieve this by using short paragraphs, diagrams and tables.
2. Keywords Maximization:
When Search engine optimization is involved, keywords are as important as the contents. It doesn’t matter the quality of the content, if the keywords are poorly used, your page might not show up in search results. Words that are relevant to your enterprise should be generously and strategically infused into the contents of your website. Alan Safahi Entrepreneur believes that entrepreneurs should make use of keywords that generate quality content with low search volume. Entrepreneurs are thus advised to create their contents around the keywords.
3. Use a Progressive Web App:
While this might seem like an aggressive step, it may turn out to be all the difference your business needs. A Progressive Web App works more like a mobile app. It is user friendly and very easy to access. Users, who are definitely potential customers, can easily click on this app on their desktop’s home page or on their smartphones. They don’t even have to know the address of your website, a single click on their phones and computers could send them straight to your website and of course, your enterprise.
What’s more amazing about this strategy is that it has the potential of keeping your customers loyal, since they do not have to search all the time to access your site.
4. Avoid Broken links and Other Technical Difficulties:
The least you can do is to make your website easy to navigate. You should make sure that users do not experience difficulties while they are trying to access your site. Such potential difficulties as broken links that lead them nowhere are capable of creating huge question marks on your enterprise’s credibility.
Also, texts that host your inbound links should be relevant to the link, says SEO expert, Alan Safahi.
5. Make Use of Voice Search Engine Optimization:
This is a cutting edge strategy for good reason. More users are embracing this search mechanism and few websites have adopted it. Adopting this strategy sets you above a good number of competition.